You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.
It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore—100 million Internet users watch an online video every day.
According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop.
Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. […]
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results […]
We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure […]
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to […]
Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a […]